Advertising: New Techniques for Visual Seduction - Uwe Stoklossa

Advertising: New Techniques for Visual Seduction - Uwe Stoklossa

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ADVERTISING: NEW TECHNIQUES FOR VISUAL SEDUCTION by Uwe Stoklossa.

Advertisers are engaged in a constant search for new ways to grab the interest and appetites of consumers. Often they use words to provoke interest, but just as frequently they use eye-fooling images to pull viewers up short and force them to look again. The second look is the key to a successful piece of communication, and images that elicit that reaction are an indispensable trick of the advertising trade.

Hardcover

 9.9 x 1 x 11.6 inches

3.5 lbs