Hoopla: A Book About Crispin Porter + Bogusky

Hoopla: A Book About Crispin Porter + Bogusky

Regular price
$0.00
Sale price
$0.00

Hardcover 

In Hoopla, the secret inner workings of this freewheeling, break-the-mold idea factory are revealed for the first time. Veteran journalist Warren Berger, who has tracked and reported on the CP+B phenomenon over the past decade, fully examines and deconstructs the methods that lie behind the agency’s seeming madness, while the striking images throughout the book (captioned by the CP+B creative team) provide insights into the logic, intuition, mischief, and passion that leads to the creation of Hoopla. The result is a fascinating journey into a realm of unbridled creativity. See the madness. Read the method. Hoopla. 

11 x 8.6 x 1.3 inches

4.1 pounds