Muji (Brands A-Z)
Brands A-Z is a series that tells the story of independent, creative and alternative brands, with each title delving into the history of a chosen brand, reflecting its corporate culture and showcasing its winning designs. Derived from the Japanese phrase 'Mujirushi Ryohin', which translates to 'No Brand Goods', MUJI is recognized for its Zen-like, no-nonsense and no-brand philosophy. The book on MUJI focuses on the definitive advertising campaigns by the brand and charts the creative thinking processes that produced the no-frills brand's artwork over the years. Besides a showcase of creative artworks, the book also features interviews with designers and details the history of the brand that has gained a worldwide following. This visually stimulating book is a must-have for fans of MUJI, and also serves as an inspiration for designers and those in the advertising industry.
7.99 x 10.47 x 1.26 inches