Paul Laszlo: Member of American Society of Industrial Designers
Paul Laszlo: Member of American Society of Industrial Designers

Paul Laszlo: Member of American Society of Industrial Designers

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PAUL LÁSZLÓ: MEMBER OF AMERICAN SOCIETY OF INDUSTRIAL DESIGNERS by Paul László.

A very rare and lavish production from the quintessential Hollywood designer of the 1950s, this book was originally designed as a promotional tool with pages meant to be torn out and kept for reference (a decision the designer later regretted). It shows in luscious detail the best of László’s creations, including his iconic nuclear bomb shelter. Featured here is Baron's, a restaurant in Scottsdale, Arizona, where people could enjoy themselves while they were eating. It is the difference between hearing music and listening to music, he explained. Baron's patrons enter not a restaurant but a little world of fantasy and illusion, an elegant world of rich, dark colors, soft lighting and pleasant textures. It is a world which exists nowhere else. It is, as Paul László says with satisfaction, “not a drab place.”