Raymond Loewy: Never Leave Well Enough Alone! - Phillipe Tretiack

Raymond Loewy: Never Leave Well Enough Alone! - Phillipe Tretiack

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RAYMOND LOEWY: NEVER LEAVE WELL ENOUGH ALONE! - Phillipe Tretiack

While Andy Warhol is known for creating icons, it is Raymond Loewy who built monuments. At once an engineer and a visionary, this master of streamlined design integrated movement into his designs in what would become a characteristic American way. Indeed, his drawings of the Coca Cola truck, the Greyhound bus, the package of Lucky Strike cigarettes, the Studebacker automobile, and the bullet-nose train molded our vision of twentieth-century American iconography. Illustrated with photographs of Loewy s most notable designs, this memoir pays a tribute to a man who shaped the image of an entire nation with his pencil strokes.

Hardcover

6.5 x 0.5 x 8.8 inches

13.4 ounces